Mr. Good’s Journey 01: The Decision
New York City, LES · The Beginning
We didn’t start with a store. We started with a feeling.
This chapter documents the moment the decision was made to begin Mr. Good’s Lil’ Goodies. Before menus, locations, or outcomes, there was a clear intention to build something rooted in culture, community, and care.
At the time, there was no guarantee of what this would become. The decision wasn’t driven by scale or expansion, but by a desire to create something meaningful and grounded in values that felt personal and lasting.
Looking back, this moment anchored everything that followed. It set the tone for how the business would be built, and why it was worth continuing even when the path became uncertain.
