Our Journey
Mr. Good’s is a community-first food business documenting the real process of building a brand in NYC.
From first decision to what comes next.
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Scroll through the Mr. Good’s journey.
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From first decision to what comes next. 〰️ Scroll through the Mr. Good’s journey. 〰️
Mr. Good’s Journey 10: The First Subscriber
A small but meaningful milestone — our first email subscriber. This week we reflect on quiet progress and why we’re starting a monthly update to build Mr. Good’s more directly with our community.
Mr. Good’s Journey 09: Love in Hip Hop
This Valentine’s, we shift the focus from romance to community.
Inspired by Nipsey Hussle’s belief that it’s important to love in hip hop, this post honors the people who invested in Mr. Good’s and helped build it through unity, authenticity, and shared belief.
The sculpture on the picture is part of "Mr. Pink" installation by french artist Philippe Katerine
Mr. Good’s Journey 08: Foundations Before Scale
After setbacks and pivots, we slowed down and rebuilt the system.
This chapter shares the data, goals, and structure behind our updated business plan, and why foundations matter more than speed.
Mr. Good’s Journey 07: From Experiments to a Shared Kitchen
Comparing community kitchens, shared kitchens, and ghost kitchens through the lens of early-stage food businesses.
Mr. Good’s Journey 06: We Were the Brand
A quiet realization changed everything: the brand was never the storefront. This chapter reframes the journey and points toward what comes next.
Mr. Good’s Journey 05: The Pivot Toward Health
After setbacks, the focus shifted toward health, simplicity, and sustainability. This chapter explores the pivot that reframed the entire business model.
Cover Photo by Gabriela Raquel Photography
Mr. Good’s Journey 04: The First Close
Closing the first store forced a reassessment of what truly holds a business together. This chapter documents loss, reflection, and hard-earned clarity.
Mr. Good’s Journey 03: Opening the First Store
Opening the first storefront was a milestone years in the making. This chapter reflects on what that moment meant and the realities that came with it.
Mr. Good’s Journey 02: The Build Begins
The first day of construction marked the shift from idea to commitment. This chapter documents the work and belief required before any results existed.
Mr. Good’s Journey 01: The Decision
The moment Mr. Good’s Lil’ Goodies began. Before stores or menus, a decision rooted in culture, community, and care set the foundation for everything that followed.