Mr. Good's Journey 12: The Collab That Started With a Help Wanted Ad
Harlem · 139th & Lenox · A collab born from necessity
This chapter is about the people who made it possible to sell our first bar in Harlem.
It didn't start with a pitch deck or a partnership agreement. It started with Tom scrolling Instagram after we lost our second store.
How we found each other.
We had been following Black Seed Brothers IG for a while. Rell and Kiana — health food vendors operating out of 139th Street and Lenox Avenue. Black seed watermelons. Fresh juice. Bitters and tonics. Real food, real community. Their mission — reviving the Harlem Renaissance through healthy food — felt like a parallel version of what we were trying to build.
When we lost the second store, we lost a lot. We lost our income, our rhythm, and for a minute, our footing. Tom saw that Black Seed Brothers had posted a Help Wanted ad. He answered it.
Rell looked up Mr. Good's Instagram — and saw what we were building. Instead of just offering Tom a shift, he offered a collab.
What we built instead.
The 4 Elements Health Bar now lives at 139th & Lenox alongside Black Seed Brothers' offerings. If you walk up to that truck, you can grab a bar together with a fresh watermelon juice or a ginger tonic — two health-forward, community-rooted brands sharing the same belief that Harlem deserves better food options.
That's not something we planned. It happened because Rell saw potential in what we were doing even before we had a product to show for it. That kind of belief is rare. We don't take it lightly.
🍉 Who Black Seed Brothers are.
Tyrell and Kiana founded Health Station — home of the Black Seed Brothers — in Harlem in 2018. What started as a food stand became one of New York City's most recognized Black-owned health food businesses, built entirely around a simple belief: that underserved communities deserve access to fresh, natural food.
Their main stand at 139th Street and Lenox Avenue runs 24 hours a day, 7 days a week. Tyrell and the team drive up to 16 hours each way from farms in South Carolina, Georgia, and Florida to bring real black seed watermelons to Harlem — the heirloom variety with actual black seeds, real sweetness, the kind your grandparents ate. Alongside watermelon, Health Station serves fresh juices, smoothies, and natural tonics made with ingredients you can actually pronounce.
The community has shown up for them every step of the way — and when the city tried to shut them down, over 3,000 signatures said otherwise.
This is who we chose to build with. A real partnership with people doing real work on a real corner in Harlem.
We're proud to be on that corner with them.
Find them at 139th Street & Lenox Avenue, follow @blackseedbrothers, and visit myhealthstation.org.
Where to find the bar.
The 4 Elements Health Bar is available now — on the Black Seed Brothers truck at 139th Street & Lenox Avenue in Harlem, and online for local NYC delivery through our store.
Original and Raisin. Small batch. No preservatives. $5.
Follow the full journey of Mr Good's Lil' Goodies LLC → Start here. → Instagram