Our Journey
Mr. Good’s is a community-first food business documenting the real process of building a brand in NYC.
From first decision to what comes next.
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Scroll through the Mr. Good’s journey.
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From first decision to what comes next. 〰️ Scroll through the Mr. Good’s journey. 〰️
Mr. Good’s Journey 11: The Promise We Made a Year Ago
Founding Supporter status closes permanently on our 2nd birthday — April 26, 2026.
Two years. Two stores. Three neighborhoods. Some of you were here before any of it existed. This chapter is about the promise we made to you then, and why we're keeping it now.
Mr. Good’s Journey 10: The First Subscriber
A small but meaningful milestone — our first email subscriber. This week we reflect on quiet progress and why we’re starting a monthly update to build Mr. Good’s more directly with our community.
Mr. Good’s Journey 09: Love in Hip Hop
This Valentine’s, we shift the focus from romance to community.
Inspired by Nipsey Hussle’s belief that it’s important to love in hip hop, this post honors the people who invested in Mr. Good’s and helped build it through unity, authenticity, and shared belief.
The sculpture on the picture is part of "Mr. Pink" installation by french artist Philippe Katerine
Mr. Good’s Journey 08: Foundations Before Scale
After setbacks and pivots, we slowed down and rebuilt the system.
This chapter shares the data, goals, and structure behind our updated business plan, and why foundations matter more than speed.